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Pressure-sensitive labels (PSLs) are powerful packaging and branding components. They adhere to plastic, glass, paper, metal, and more, making them suitable for diverse product packaging. They can be die-cut into intricate shapes and designs for product differentiation.

They support various printing techniques, enabling vibrant colors, intricate details and eye-catching designs that enhance shelf appeal.

PSLs’ wide-ranging benefits encompass
product security, cost-efficiency, sustainability
and brand enhancement.

PSLs’ wide-ranging benefits encompass
product security, cost-efficiency, sustainability
and brand enhancement.

Security and
product identification

  • PSLs can provide tampering evidence for product integrity and consumer safety
  • They serve as a platform for product information, including barcodes, QR codes and other variable data
  • RFID, smart labels and QR codes enable interactive experiences, product authentication and consumer engagement
  • Smart labeling improves traceability and supply chain and inventory management

Efficiency and
cost-effectiveness

  • PSLs are compatible with automated labeling systems and can reduce labor costs and production time
  • PSLs allow easy changes to packaging design, messaging and information without requiring a complete package redesign
  • PSLs’ precise application and minimal material usage generate less waste than other labeling methods

Sustainability

  • Sustainable products represented about 31% of CPG’s growth between 2013-2023, despite only accounting for approximately 18.5% of CPG’s sustainable market share
  • Most emissions targets are set for a 2030 deadline, but only about one-third of CPGs are on track to meet their goals
  • Brands frequently pledge to recycle 100% of plastic packages. However, as of Q1 2024, most brands had not met this target
  • PSLs made with recyclable or compostable materials support eco-friendly packaging solutions and lower a brand’s environmental footprint
  • Removable PSLs facilitate the separation of labels from packaging, promoting recyclability and reuse

Brand enhancement

  • High-quality PSLs with unique finishes and embellishments can elevate the perceived value of a product
  • Customizable designs and printing allow brands to create a consistent and impactful brand presence
  • Interactive elements and unique shapes help products stand out on crowded retail shelves
  • Decorative PSLs provide a premium look and feel to reusable packaging with extensive design capabilities that offer late-stage differentiation

PSLs’ wide-ranging benefits encompass
product security, cost-efficiency, sustainability
and brand enhancement.

Enabling material separation

  • PSLs can be designed for clean and easy removal from packaging substrates. This is particularly important for PET bottles and HDPE containers, where the label needs to be removed before the plastic can be recycled
  • Special wash-off adhesives allow labels to be easily removed during the washing process, preventing contamination of the recycling stream

Recyclability

  • Many PSLs are compatible with existing recycling processes. They are made from recyclable materials or engineered to not interfere with the recycling of the primary packaging material
  • Some innovative PSL solutions allow for label-to-label recycling, where the face material and adhesive are recycled together, reducing waste and maximizing material recovery

Enhancing product life cycle

  • Durable PSLs withstand harsh conditions and repeated use, extending the life of products, such as PET bottles, and reducing the need for frequent replacements
  • PSLs with removable adhesives enable consumers to easily remove labels from packaging without leaving residue, facilitating the reuse or repurposing of containers
  • A 1% increase in recycling rates can reduce approximately 2,000 tons of plastic waste per year for a beverage company producing 10 billion bottles
  • Some PSLs can be transferred from one container to another, promoting reuse and refill and reducing the need for new labels

Circularity

  • PSLs can carry certifications that inform consumers about the sustainable attributes of the packaging and encourage responsible disposal and recycling practices
  • PSLs can provide clear instructions on how to separate and recycle different components of the packaging, promoting consumer participation in the circular economy

Learn how PSLs can
revolutionize your packaging

Get the white paper